Challenger Center – Teacher in Space

Challenger:The Shuttle Disaster

I was sitting up, trying to help my baby son through colic, and watching television, when the Challenger blew up, on TV, In front of me.

I dragged my sleeping wife out of bed to share this terrible moment.

Screen Shot 2018 08 16 at 7 49 45 pm

For me, the seminal moment was watching a NASA PR person pull Christa McAlliffes parents off the viewing platform, as they tried to figure out what had happened.

NASA has honoured her, by performing the experiments she was going to perform in zero gravity on the space shuttle, years later,  on the ISS.

Look at them here, and think for a moment about the price she paid in the hope of educating her students.

Sharon Christa Corrigan McAuliffe – Teacher-in-Space Payload Specialistcher-in-Space Payload Specialist

Why Facebook is losing the war on hate speech in Myanmar

Why Facebook is losing the war on hate speech in Myanmar:

Facebook, once again shows itself to be wanting. Mark Zuckerberg’s god is money, and to hell with all the poor people…

His position on the Du*b Fu*ks is on record.

One day, he will be held to account for his failures.

 

Even now, Facebook doesn’t have a single employee in the country of some 50 million people. Instead, it monitors hate speech from abroad. This is mainly done through a secretive operation in Kuala Lumpur that’s outsourced to Accenture, the professional services firm, and codenamed “Project Honey Badger.”

According to people familiar with the matter, the project, which handles many Asian countries, hired its first two Burmese speakers, who were based in Manila, just three years ago. As of June, Honey Badger had about 60 people reviewing reports of hate speech and other content posted by Myanmar’s 18 million active Facebook users. Facebook itself in April had three full-time Burmese speakers at a separate monitoring operation at its international headquarters in Dublin, according to a former employee.

Honey Badger employees typically sign one-year renewable contracts and agree not to divulge that the client is Facebook. Reuters interviewed more than a half-dozen former monitors who reviewed Southeast Asian content.

A Facebook official said outsourcing its content monitoring is more efficient because the companies it uses are specialists in ramping up such operations. He declined to disclose how many Burmese speakers the company has on the job worldwide, saying it was “impossible to know, to be definitive on that.”

“It’s not enough,” he added.

Google Pixel 2 XL: Like paying Apple-tier prices then saying, hey, please help yourself to my data • The Register

Google Pixel 2 XL: Like paying Apple-tier prices then saying, hey, please help yourself to my data • The Register:

Is Google double dipping? It is selling a premium priced phone, like Apple, but still wants our data:

Re Register points out:

All that changed in 2016 as Google adopted the Pixel brand instead and poured hundreds of millions of dollars into marketing. This entailed a significant price hike, what we called “the Mountain View equivalent of the Cupertino idiot tax”. It was an, um, interesting decision.

In its splash screens Apple says it believes “privacy is a fundamental human right”. But it can afford to: Apple merely sells overpriced hardware and doesn’t use your data for targeting advertisements as its main source of income. The Apple “tax” is the price you pay for privacy. With Pixel, Google wanted to keep Apple inflated margin and slurp up all your data, too?

It seemed a lot to ask, especially since the first 2016 Pixels were good without being standout attractive.

Facebook said: most people could have had their public profile copied…

First it was 50 million, then it was 87 Million, now it is 2.2 BILLION!

“We believe most people on Facebook could have had their public profile scraped in this way.”

Oh! Shock! Horror! Farcebook lied/ Forgot/ Prevaricated/ Obfuscated/ stuffed up AGAIN. Imagine That!

That wonderful, open, disingenuous honest lad Mark Zuckerberg made a teen, tiny mistake.

It was (Once Again) LOTS more people

Facebook Just Made A Shocking Admission, And We’re All Too Exhausted To Notice | Gizmodo Australia:

Mike Schroepfer, Facebook’s chief technology officer, explained that prior to yesterday, “people could enter another person’s phone number or email address into Facebook search to help find them.” This function would help you cut through all the John Smiths and locate the page of your John Smith. He gave the example of Bangladesh where the tool was used for 7 per cent of all searches. Thing is, it was also useful to data-scrapers. Schroepfer wrote:

However, malicious actors have also abused these features to scrape public profile information by submitting phone numbers or email addresses they already have through search and account recovery. Given the scale and sophistication of the activity we’ve seen, we believe most people on Facebook could have had their public profile scraped in this way. So we have now disabled this feature. We’re also making changes to account recovery to reduce the risk of scraping as well.

#DeleteFacebook

Don’t Make This Social Media Marketing Mistake

Social Media Marketing – DON’T Send  Your Customers to Mark Zuckerberg

More and More, I see marketing campaigns sending customers to Social Media web sites.

Don’t do that! Really. Stop it now! The visitor is interested enough in you or your product to read a web page, blog post, tweet and look for more information. Instead of sending them to your  web page, you are directing them to a site you do not and cannot control.

Bloggers are doing the same with Follow us on Twitter and Find us on Facebook buttons. A visitor has come to your site, hopefully to read your content and perhaps buy your products, and you then send them to Facebook. Mark Zuckerberg thanks you. Your customer has now become his. In the Internet age we all have the attention span of goldfish. Once your prospect hits Facebook they may follow you, but they may never actually engage you. It may be days or months before they return to your web site.

Don’t Send People to a Place You Do Not Control

“Ahh”, you say, “but we have build a GREAT site on Facebook and are getting thousands of Likes”. Perhaps you are, but what real engagement are you getting, and how much control do you have?

Many businesses have used a standard Facebook account and use it a business page. A Group has some advantages, but today Facebook is pushing everyone towards Fan Pages. Many businesses have fallen foul of Facebook’s ever changing rules and had there site taken down. See the account by Ars Technica. Some have had the page taken over by hackers or ex-employees who have changed passwords and locked the business out of it’s own site. And many people will use comments on a popular Fan Page as a platform for their own purposes.

Facebook Changes Again

At the end of March 2012 Facebook is changing the rules about pages again. Fan pages, or Facebook pages are now being brought into line with the normal user page. The look is changing. Here is the facebook page of one business before:

This is how the Easy Luchbox page looked on Facebook

 

And After:

 

easy lunchbox facebook page now

Some businesses have spent $50,000 (and perhaps more) getting pages like this designed. Now much of that work will be thrown away.

 

McDonalds Australia. A Big Marketing Campaign pointing to Facebook

McDonalds Australia have been running an advertising campaign featuring their Facebook page. Their web site ( it doesn’t work for me most of the time, I have Flash disabled) also has a link to this page. I tried clicking on the link to Facebook and got a rather disturbing pop-up.

Eventually I accepted the caution and when to the McDonalds Facebook page. The advertising campaign seems to have worked. They Have 285,580 persons who like their page.  There was a reward for doing liking the site. Of those 277,965 have actually visited the site, but only 13,933 are Talking About the page.

This page will, of course change within the next week or so…

Be prepared for Damage Control

A quick browse through the comments on various posts indicate that many of the comments are less than flattering.

Comment on McDonalds Facebook Page
More less that flattering comments

 

I wonder if I commented on the violent bout of food poisoning that almost put me in hospital after eating a McDonalds, would it be deleted? Would it help their marketing?

Deleting comments because they do not meet your approval is a dangerous move. People do not like to be censored.

Keep your traffic at Home, Mark Zuckerberg has enough. Remember, Facebook is not there to help your marketing effort. Their goal is to get your customers engaged, gather information and target someone else’s advertising at them

A far better use for the precious seconds of their time someone has given you would be to direct them to you own web site. Preferably a custom landing page that has been designed to call them to action. Sign up for a news letter, subscribe to a feed or make a purchase.

Use Facebook and Twitter for Inbound Marketing

Facebook and Twitter have a very real place in marketing, but it is in the other direction. Don’t send people there. Use Tweets or posts to encourage people who find you on those sites to follow you because you point them to interesting content. If that content is on your web site, so much the better. The main thing is to give them something worth reading, commenting on or re-tweeting. Then they will bring their friends to you.

So when that Social Marketing Guru comes knocking, say “No, thank you, I would like to send my potential clients where I can control the message.”