Why Retail Sales of Chromebooks are Doomed

The HP Chromebook 11
The HP Chromebook 11

Recently a friend visited to ask my advice on a chromebook for his father.

He had visited Harvey Norman, A major Australian retailer. While they had several chromebooks in stock the Harvey Norman salesman were very dismissive of the product and told him that in a year they have not sold one. I found that hard to believe since I have personally bought two chromebooks in that store.

The problem for Google (and users) is that salesmen have very little incentive to sell Chromebooks because low cost means small commissions. And retailers train sales staff to sell the items with the biggest profit margins.

The Chromebook is an appliance like a television set, you simply plug it in and it works

The Chromebook is an appliance like a television set, you simply plug it in and it works. You do not buy antivirus software, Microsoft Office or any other of the other big ticket items that make a salesman’s day. So any salesman, seeing mom and pop walk into the shop will upsell them using brands and names they know. While it is ageing and tarnished in the tech. world, Microsoft Windows is a well known brand. For the non-technical person, the advice of a smiling salesman combined with a name they know, Apple or Microsoft, will convince them.

You do not buy antivirus software, Microsoft Office or any other of the other big ticket items that make a salesman’s day.

The result will be inevitably that’s for Google to succeed with chromebooks they will have to be sold online not through retailers who simply have no incentive to sell them.

This may well mean that for these brick and mortar retailers the day will stay with windows and Apple devices until the market gradually withers and dies and then find that they have lost out to Google and online retailers forever.

I visited Harvey Norman myself the next day, and received the same dismissive response to Chromebooks. The HP 11 original version is my favourite computer. To my delight, I found they had two in stock, reduced almost to half price. I picked one up for my son, with the intention of pensioning off and old Samsung Chromebook.

Before filling out the paperwork the salesman looked at me over the top of the beautiful molded box and said “You do realise that a Chromebook is not a REAL computer…” I assured him I knew EXACTLY what a Chromebook was, and left with a half price Chromebook.

This post was written offline on a Chromebook, and moved via USB drive to post here – My Offline Chromebook challenge is half over.

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